PHOTOS: Cîroc launches the first edition of the ‘Ciroc Life’ pool party

On Saturday, Cîroc launched its first edition of the ‘Cîroc Life’ pool party, the first in a series that will be held every other month throughout 2019.

The fun-filled launch held at Four Points by Sheraton JKIA was graced by a host of Kenyan celebrities as Djs Big Bear and Kace kept the crowd on their feet.

Joy Kendi and newly announced partner of the brand Kagwe Mungai were also in attendance.

Speaking to SDE, Kendi, who’s been Ciroq’s brand ambassador since mid-last year revealed that she just had her contract extended for another year.

“One of my goals last year was to be an ambassador for a brand that I feel is attached to how I live my life. When I got the call by Ciroq, I was quite excited,” she said.

Joy Kendi and Kagwe Mungai.

So, how did a fashionista end up being a brand ambassador for one of the leading premium vodka brands?

“It’s about finding your passion. A lot of people tend to view me as nothing but fashion, but I really push the lifestyle aspect.  Ciroq is about lifestyle, fashion, travel and living your best life; that’s what I do, I live my best life,” the gorgeous Kendi said.

“The partnership I have with Ciqor is like a collabo. Next year April I’m dropping an album and we’re looking how we can work together,” Kagwe said on his part.

“CÎROC sets the standard in celebration, style and sophistication. We are always dreaming up new ways to celebrate, and this year we wanted to create something special for the launch of our Cîroc Life Series; mixing all the best elements of glamour, entertainment and luxury,” said Reserve Brands Manager Chepkorir Koech.

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