Why Ruto is taking his 2027 campaign back to the pulpit

Over recent months, Ruto has intensified his presence in churches often accompanied by heavy donations.

With under 20 months to the 2027 General Election, President William Ruto appears to be revisiting a familiar political script, one that heavily leans on the pulpit.

As politicians scramble for the attention of Gen Z voters, the church remains a potent platform, offering moral legitimacy, organisational reach, and emotional connection with the electorate.