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Embedded finance demonstrates an opportunity for fintechs, banks and lenders to create more tools and resources for those that may not have access to traditional banking. [iStockphoto]
Until a few years ago, getting a loan from a bank was quite an arduous task. The banking and financial industries have traditionally interacted with customers face-to-face in physical branches. Performing basic transactions often involved commuting to a bank and filling out countless forms, a tedious process where a successful transaction was not guaranteed.
New fintech solutions have disrupted the banking industry. Start-ups and small businesses have decoupled some of the core banking services and consumers can now access quick loans, bank accounts, savings and investment products, or payments from a range of providers without setting foot into a bank. This is a boon to a growing tech-savvy audience, both banked and unbanked.
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