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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
In Kenya today, about 78 million broilers are slaughtered annually.
About six million birds are lost through poor management, malnourishment, disease, and sheer neglect. The main three challenges facing the chicken farming industry are a high cost of production, poor bio-security and welfare and dwindling markets for the meat and by-products.
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