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On the surface, TikTok offers a joyful scroll, women and men of every complexion dancing, laughing and celebrating life. But beneath this vibrant façade lies a far more troubling reality. In the comment sections, especially those featuring dark-skinned women, cruelty brews. Hidden behind anonymous usernames and emojis, users hurl insults, insisting they’d “look better with fair skin.”
Recent studies paint a troubling picture of how deeply rooted this discrimination is. A 2023 Twitter data analysis titled Framings of colourism among Kenyan Twitter users analysed 7,726 unique posts about colourism from 5,094 accounts over nine months. This study documented widespread discussions about colourism among Kenyan social media users.
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