While the beauty industry touts its strides in inclusivity, the reality for many Kenyan women with 'chocolate' or 'ebony' skin tones remains starkly different. For a long time, the market has been skewed towards 'light-skinned' beauty, leaving a vast spectrum of our diverse complexions from the rich (kahawia) to the deep (mweusi) underserved.
This isn't mere inconvenience; it's a systemic issue rooted in historical biases, where beauty standards have long been Eurocentric.