×
App Icon
The Standard e-Paper
Join Thousands Daily
★★★★ - on Play Store
Download App

Biz of love: How couples cash in on social media influencing

Love and finances have a complicated relationship. Yet we see more and more celebrity couples, both internationally and closer home, getting into business deals together.

This trend is so rampant that a Hollywood publicist revealed he has helped couples stage a relationship to generate hype around the celebrity in question should they have a movie to promote.

Get Full Access for Ksh299/Week.
Fact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in