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With millions in endorsements, could this be East Africa's most expensive baby on Instagram?

 Baby Tiffah in the arms of the father Tanzanian superstar Diamond. Looking over them is mother Zari and grandmother     Photo: IG/Diamond

With over 150,000 Instagram followers, Princess Latifah Dangote, daughter to Tanzanian singer Diamond Platnumz and socialite Zari Hassan, is arguably the most expensive baby in East Africa. Fans did not see Latifah’s face until 40 days were over and the revelation also came with an announcement that she was the brand ambassador for BabyShop at Msasani City Mall and Pugu Mall in Tanzania.

Zari confirmed this on her Facebook wall saying, “ First of all, I want to thank God for blessing my little girl and I am happy to announce that from today, my little girl Princess Tiffah has become the BabyShop brand ambassador at Msasani City Mall and at Pugu Mall in Tanzania.”

She also confirmed the amount of money the baby will be earning and how long the contract will last.

“The BabyShop complimentary contract is worth Sh1 million Tanzania shillings (Sh47,000) and the contract is valid for one year.”

National Microfinance Bank (NMB) of Tanzania also jumped on board and offered TSh 50 million (Ksh 2.4 million) to Diamond and Zari for their cute princess to promote the company’s Junior Account as well as feature as the face of the bank in some occasions.

“Latifah Platnumz – Anyone can open an NMB Junior Account for their child and safe keep money for their education and future needs. Enjoy competitive interest rates while your child’s savings is kept safe.” Zari spoke about the endorsement deal.


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