×
App Icon
The Standard e-Paper
Stay Informed, Even Offline
★★★★ - on Play Store
Download App

Do promotions really work?

Promotions at a supermarket.

Lots of items in the supermarket are nowadays on promotion, reduced prices or you buy one, you get one free. Most items on promotion are fast-moving consumer goods.(FMCG) This is an indicator that the Covid -19 induced economic slowdown is real.  

 The business owners want to create demand with low prices. Noted bei ya jioni in the fresh food supermarkets?  Do these promotions work? 

Get Full Access for Ksh299/Week.
Fact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in