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Farmer's Choice targets women, youth in plans to grow smokie vendor base

Felisters Gitau Mutugu, CEO of Farmer's Choice, and Lucia Mbugua, a smokie vendor, during a smokie vendor empowerment breakfast hosted by Farmer's Choice to celebrate International Women's Day. [Courtesy]

Farmer's Choice has announced plans to expand its smokie vendor network from 50,000 to 150,000 vendors

This, the firm said, will significantly scale entrepreneurship opportunities for women and youth across the country.

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