×
App Icon
The Standard e-Paper
Read Offline Anywhere
★★★★ - on Play Store
Download Now

A guide to smart investing for the Gen Zs and millennials

A group of friends share an investment idea on their laptop. [Getty Images]

Investing to build wealth can seem like a hassle and unachievable due to a lack of experience. However, investing to build wealth is not complex, and young people should take up investments from an early age.

A 2023 Deloitte Gen Z and Millennials survey found that while Gen Zs and millennials have established ways to cope with different uncertain economic situations, they have found it harder to plan and invest for their futures. Most of them opt to live a day at a time. This has impeded their journey to investing early in life, which in turn affects their ability to plan for the future.

Get Full Access for Ksh299/Week
Uncover the stories others won’t tell. Subscribe now for exclusive access
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in