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Entrepreneur's tips for thriving in a crowded cosmetics market

Lucy King'ori, founder bu.ke, a hair and skincare brand. [Awuor Odongo, Standard]

The cosmetic industry holds massive potential owing to its growth and innovations in formulating and introducing beauty products into the Kenyan market.

Thanks to the growing number of needs in the skincare, haircare and even nutritional requirements for a healthy lifestyle, a number of entrepreneurs get inspired every so often to fill this need.

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