EAC launches campaign to promote agricultural exports

MARKUP will provide valuable information and resources to small and medium-sized enterprises (SMEs) in the agricultural value chain, co-operatives, farmers, and government entities regionally. [iStockphoto]

The East African Community (EAC) has unveiled a new campaign aimed at raising awareness about trade opportunities in agricultural exports through the EU-EAC Market Access Upgrade Programme (MARKUP).

The campaign, titled MARKUP: Growing Agri Export Markets, will provide valuable information and resources to small and medium-sized enterprises (SMEs) in the agricultural value chain, co-operatives, farmers, and government entities across the region.