The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Vanessa Mwaniki, the co-founder of Orac Branding Company. [Awuor Odongo, Standard]
There's no way you are ever going to run a successful business if you did not factor in branding and marketing at the onset.
Vanessa Mwaniki, the co-founder of Orac Branding Company learnt this when she came across a survey done by the Kenya National Bureau of statistics (KNBS) on the missing gap in this business essential.
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