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Branding: What to know before diving in

Vanessa Mwaniki, the co-founder of Orac Branding Company. [Awuor Odongo, Standard]

There's no way you are ever going to run a successful business if you did not factor in branding and marketing at the onset.

Vanessa Mwaniki, the co-founder of Orac Branding Company learnt this when she came across a survey done by the Kenya National Bureau of statistics (KNBS) on the missing gap in this business essential.

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