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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Customer behaviour can be frustrating and confusing for many business owners.
For instance, a company may put together focus groups before developing and launching a new product into the market. Despite rave reviews from the focus groups, the product may end up being a big flop in the market.
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