Gladys Wanjiru, freelance make-up artist. [Standard, iStock Photo]
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After a few years of employment in the beauty industry, Gladys Wanjiru decided to pursue a solo venture as a make-up artist.
At first, she relied on friends and referrals from happy customers. But when the pandemic hit two years ago, she tapped into the power of social media to market her business and has had an easy time attracting customers.
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