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The Standard Group Plc is a
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Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Despite careful planning and good intentions, there are times when a small business can find itself in a cash crunch. Often overlooked, cash flow is a crucial element in ensuring the smooth and successful running of any business.
Simply put, cash flow is the money that flows in and out of your business – from profits coming in to expenses going out. Cash flow shortage happens when the incoming money is insufficient to meet the expenses of your business. This can happen when your business capital is all tied up in stagnant inventory, expensive equipment, or dismal debt collection.
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