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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Airbnb, Tesla, WeWork are some of the innovative companies that launched not so long ago. What they all have in common is they were revolutionary businesses that were really simple ideas that shaped the world. Finding a business idea takes lots of self-reflection. However, once you zero in on one, how do you test your idea and what separates it from horrible ones?
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