Get into the minds of your customers

Every meeting I have attended this year; whether formal or informal, I have felt the attendees’ excitement. They are often brimming with enthusiasm and armed with lists of what they hope to achieve in 2020.

I like resolutions alright, but I worry that as soon as people get their January salaries, all the plans to save more, work out or perhaps invest will go out the window and everything will remain as it was. That can be put down to being ‘human’.