Ben Amache was a rugby player, playing for the Strathmore University league. During his playing days, he and his teammates would go to Nairobi West after training sessions and games to hangout and eat pork.
It was as a result of this activity marred with failure to secure employment that he identified an opportunity to set up a pork business. It was fairly easy to start the business as his family reared pigs, but not for commercial purposes.