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The Standard e-Paper
Kenya’s Boldest Voice
The Standard Group Plc is a
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Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Kenya: Entrepreneurs have been described as individuals with unique skills: an ability to be innovative, tolerate ambiguity, and a knack for risk- taking, among others. The entrepreneurial process is normally divided into four stages of searching, planning, organizing, and implementation, with each of these steps requiring unique skills.
In a country where four out of every ten individuals in the workforce are unemployed, one wonders how individuals can identify opportunities when our educational system as well as our cultural paradigm favors pursuit of formal employment opportunities within established industries. This question is more pertinent if one lives in the rural parts of the country where arguably less opportunities exist. A friend recently confided in me a young man’s interesting entrepreneurial discourse that I wish to share.
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