Why most companies run by expatriates perform poorly

Major foreign capital investments in the Kenyan market are always flooded with expatriates running the show. The investor lands in the Kenyan market and assumes everything will work as per diaspora market. This leaves the Kenyan experts with only manual jobs to handle as opposed to being in the management.

Most of this companies either start ‘letting go’ of workers or do not report profits after a long time. The main challenge here is usually the notion that Kenyans cannot manage a multinational. A company will hire a CEO from the foreign market to handle a non-familiar territory simply because he is an expatriate.