Junk food sector plans to counter weight loss reality shows

By MARK MUTAHI

The junk food sector is up in arms over weight loss reality shows, which they claim are a threat to the survival of the industry. The informal junk food association sector association acronymed as BFF — not for ‘Best Fattening Food’ but ‘Big, Flabby and Flatulent’, see the weight loss reality shows as propagandist content, whose only motive is to change people’s attitudes to the detriment of junk food sector.