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The other day, I watched a local TV programme that is sponsored by SA Tourism, that is South Africa's equivalent, I want to guess, of Kenya's numerous tourism bodies which are like Kenya's rate of economic growth which everyone talks about but no one can actually tell you what it is or what it does.
It is not uncommon for a programme to be sponsored, only that the language changed and nowadays a programme is "brought to you by" or "in association with." However, this particular programme is "sponsored" by SA Tourism, right under the noses of Kenyans, and the network proudly declares so, and loudly the voice over proclaims that you have 54 million reasons to visit South Africa. Wow!
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