When I talked to Leslie Lefkowitz, a luxury communications expert about one of the outfits in her stable, she was emphatic: "It is ROAR AFRICA... in all capital letters." There was no illusion as to why this is perhaps one of the most luxurious tour outfits in the world with a focus on African hospitality.
Some of the company's exclusive adventures are in Kenya, and they come at a cost too. For example, a 10-day safari and accommodation in some of Kenya's bespoke hospitality outlets cost each guest (the safari takes up to six people) $32,660, or Sh3.9 million at current exchange rates.