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The Standard Group Plc is a
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print operations, television, radio broadcasting, digital and online services. The
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influence in matters of national and international interest.
By Lillian Kiarie
Kenya: Underwriters are targeting youthful population in their campaign to widen insurance penetration in the country. According to a Youth Needs Assessment Survey 2013 done by SBO Research, insurance ranks a distant fourth among youth priorities, after bank account, house and laptop.
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