×
The Standard e-Paper
Home To Bold Columnists
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
NAIROBI: Inside the Village Market, an iconic mega shopping centre in Nairobi, every business person wants to catch the eye of a customer.
All shops here are permanent but three entrepreneurs are determined to change the rules of the game. They are using pop-up shops, a term used to refer to short term sales spaces where businesses rent space for a short period, usually less than a month, before moving to other outlets. The pop-up shop is a great way to give shoppers a bit of variety in the mall, while helping to introduce talented designers.
Subscribe to our newsletter and stay updated on the latest developments and special offers!
join