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Mercedes revs up battle for top spot in local luxury car market

Mercedes revs up battle for top spot in local luxury car market
Njeri Kariuki, a guest at the launch, with Mercedes-Benz senior sales executive Millian Gatutu inside the S500. [Photo: Elvis Ogina/Standard]

Kenya: Franchise managers have moved the race for a share of Kenya’s luxury car market a notch higher with increased investment and marketing.

The franchise holders for Porshe — Multiple Group, which comprises Multiple Hauliers and RT East Africa — stoked the latest round of activity in the industry when they opened a showroom for the German automaker along Mombasa Road in Nairobi.

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