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The ABC of dealing with difficult customers

The customer is always right. This is an adage that many entrepreneurs and businesses aspire to live up to. However, most entrepreneurs soon find out that customers can be difficult and irrational. There are customers who will demand the impossible, misunderstand your information, blame your company for something that is out of your control, and go on a damaging smear campaign on your company on social media.  

1.       Don’t avoid them

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customer marketing