7 bizarre business ideas that created millionaires
By Vivianne Wandera | February 27th 2019
Ever thought of hiring a chicken so you can test if you can actually rear a whole flock? There’s an actual business for this.
We’ve compiled some of the bizarre ideas people turned into businesses and earned a sizeable chunk of change.
They might just inspire you to dust off that idea you think is too outlandish and see what comes of it – you may be in for a pleasant surprise.
1. Million Dollar Homepage
This idea was conceived by 21-year-old Alex Tew, a student in the UK who was looking to raise cash for his university fees, in 2005.
Alex created a website, milliondollarhomepage.com, and put up pixel blocks that advertisers could buy and display their logos with a hyperlink.
He wanted a 1,000 by 1,000 image that consisted of a million pixels, with each pixel costing $1 (Sh100 at current exchange rates).
An advertiser had to buy a minimum 10 by 10 grid of 100 pixels.
He launched the website on August 26, 2005, and his story was picked up by mainstream news outlets, turning him into an Internet sensation.
Four months later, the final 1,000 pixels were put up for auction and sold at $38,100 (Sh3.8 million).
By January 11, 2016, Alex had raised $1,037,100 (Sh104 million), more than he needed to cover his university fees.
If you want to see what this million-dollar idea looks like, Alex’s website, milliondollarhomepage.com, is still up, though most of the links are now duds.
Today, Alex is the founder and CEO of Calm, a mobile app with relaxation and meditation programmes. It has six million users.
Roni Di Lullo noticed her dog, Midknight, squinting in strong sunlight and wondered why he couldn’t just wear sunglasses, too.
That was back in 1997.
On a leave of absence from work as a software engineer as she raised her baby, she experimented on various eyewear options before realising she’d have to build something from scratch.
And that birthed the Doggle. People laughed at her product at the first trade show she attended to showcase the Doggle. But then CNN did a story on her company and she got a contract to supply the eyewear at a pet company with outlets across the US.
Roni’s revolutionary eye product offers dogs UV protection, and is shatter-proof. Doggles have found a market among pet lovers who ride motorcyles with their dogs or whose canines like to stick their faces out the window during car rides.
They’ve also become a major hit with military and police K-9 units.
3. Pet Rock
Would you buy a rock – a plain rock – at Sh400? Crazily enough, for most of 1975, more than a million people did.
Advertising executive Gary Dahl came up with the idea to sell egg-shaped rocks as pets, complete with care instructions, packaging that provided air holes for ‘breathing’ and obedience commands.
Gary says he came up with the idea as a joke, a play on the indulgences of the 70s. And it worked.
He sold an estimated 1.5 million rocks, earning about $5 million (Sh500 million).
4. Rent A Chicken
There’s apparently a huge market for chicken renters when it comes to urban farming. There are people looking for a taste of the farm life, the joy of cooking freshly laid eggs.
So rather than their having to go through all the trouble of building a coop, buying chicks and feeding them to maturity to enjoy their eggs, they can rent fully-grown, productive chicken.
And when they realise they don’t want these birds pecking at their backyard and waking them up at dawn, they can return the birds to the farm. And all this for $370 (Sh37,000) per season for four hens.
5. Santa Mail
It sounds difficult to imagine you can convince people that for $10 (Sh1,000), you can get a personalised letter from Santa Claus himself.
But if you’re Byron Reese, you know you can.
He founded a business that sends out mail to Santa believers – though, to be fair, they’re mainly children – over Christmas and birthdays, complete with stamps from the North Pole, Alaska.
Since founding santamail.org in 2001, Byron has sent out more than 500,000 letters, earning at least $5 million (Sh500 million).
6. Reserve a Spot in Heaven
Edgar Kim and Nate Davis opened their website as a joke, but it’s turned into quite the lucrative gag.
They offer certificates, identity cards and a ‘Heaven 101’ guide on how to behave once you’re in Heaven. And if after paying you don’t get in, they offer a 100 per cent money-back guarantee, tongue-in-cheek, of course.
A reservation costs $13 (Sh1,300), and you can buy one for yourself, your family and even your pets. Since the site was set up in 2007, the founders have sold millions of reservations.
7. Anger Room
Are you angry? Do you feel like breaking something will make you feel better? At the Anger Room, you can pick a blunt instrument of your choice and smash furniture, crockery and glass to your heart’s content.
The money bit? Depending on where you are, you can pay anything from $15 (Sh1,500) if you bring your own breakables, or $100 (Sh10,000) to break items that include printers, a TV and wine bottles.
Anger rooms have become a global phenomenon, allowing for stress relief while also creating a memory.
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