KQ, KICC in pact to promote tourism

NAIROBI, KENYA: Kenya Airways and KICC have entered a partnership to promote and position Kenya as a tourism destination, more so meetings incentives, and conferencing and exhibition tourism.

The partnership signed on Thursday is underpinned by the strategic value of tourism to both organisations, and to the overall national economy.

“This MoU is anchored on our mutual corporate aspiration and desire to strengthen our presence, both as a destination and as an airline. Both parties recognise that airlines and convention centers deliver great results in numbers to any destination,” said KQ Group Managing Director Mbuvi Ngunze.       

“Tourism, and especially MICE, is a critical pillar of our national economy and a vital source of revenue for Kenya Airways. We are therefore delighted to partner with KICC, the institution tasked with growing MICE tourism in Kenya,” he said.

He said the partnership partly underscores the important role that Kenya Airways plays in the national economic development, specifically creating vital linkages between Kenya and the international market, on which tourism and other key sectors depend and thrive. 

Through the partnership, Kenya Airways will be creating synergy betweenin sourcing key MICE markets that both parties are targeting as well as bidding for regional and international conferences, together.

The two entities will work together to come up with modalities of delegate boosting strategies including incentive travels and holiday packages with KQ Holidays.  

KQ is the official carrier of the 10th WTO Ministerial Conference to be held in Nairobi from 15 to 18 December, 2015. This is a key meeting for the country in positioning the destination as a major conference destination.