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Why Kenyans prefer physical shopping

A customer walks with a trolley while shopping at Naivas Supermarket Embakasi Branch. [Wilberforce Okwiri, Standard]

As the world counted losses that the Covid -19 pandemic caused, players in the e-commerce industry were beaming with joy. In-person shopping had almost halted as governments made stringent containment measures to reduce the spread of the virus. Crowds were prohibited, travel was restricted and people, fearing for their lives, chose to avoid shopping halls.

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