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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Facebook, statistics show, is the king of social media with over 59 per cent of the total social network users. And with the pandemic rearing its ugly head this season, the accompanying movement restrictions means that many of us will have to drum up business a lot more on social media. As a businessperson, you can’t afford to ignore Facebook with the platform having 2.6 billion monthly active users. There are however some dos and don’ts while creating an effective marketing plan on the platform.
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