Local exporters turn to virtual marketing to woo EU buyers

Kenyan horticultural exporters have now turned to virtual marketing in a bid to boost sales amid Covid-19 restrictions.

Through a virtual exhibition dubbed “macfruits”, which is facilitated by the Kenya Export Promotion and Branding Agency in partnership with the SheTrades Commonwealth programme, they are able to showcase their products to potential buyers in Italy. "As an agency charged with the promotion of Kenyan exports in the global markets, we have had to relook at our promotion models and take advantage of information technology to ensure that we deliver on our mandate," said the agency Chief Executive Wilfred Marube.