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The Standard e-Paper
Kenya’s Boldest Voice
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Kenya is gamifying climate change - challenging farmers to guess the rain in a bid to reach a remote audience with agricultural advice and ensure yields stay steady as climates change.
Created by The Mediae Company, the “Let it rain” challenge launches on February 1, when farmers will be free to take to their mobile phones to predict what day the rainy season will start.
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