The number one cause of business failure
SEE ALSO :1 in 5 office mugs contain faecal matterDo your research To create a business model that stands out and is sustainable, it is vital to do research on the competition. Know your competition better than they know themselves. That’s not to say, infiltrate enemy lines and get classified information, but rather, see what they do for their clients and then ensure you offer more. This is true for any business, in any area. It doesn’t have to be a newly invented, must have product that makes you stand out, but rather how your product and service offered makes a cut above anyone else’s. Be available I can draw on my own experience here and that is, I am always available, day or night, in person or on the phone to deal with a client. I rarely miss a meeting and always go to the meetings prepared. I won’t sleep until, I have thought out any and every possible question that can be asked and any and every possible scenario that may arise.
SEE ALSO :Are you ready for the job market?Have a winning team I have also created a team that will raise a red flag if something is wrong, so that we are not sending sub-standard ‘products’ to clients. It is better to say; “I am sorry, it will be late because I noticed something wasn’t right and wanted to fix it first”; than to send a substandard product in the hopes it will pass. Show up and show up early Finally, I am always 30 minutes early to every single meeting. I am not saying this will stop a business from failing, but it is something that all my clients remember. In a day and age when traffic jam is a good fall back excuse and people are late for things for a myriad of reasons, I am always the first one there.
SEE ALSO :Law not as glamorous as TV makes it lookWhen clients are thinking of asking for pitches and ideas, the guy who is never late somehow pops up in their mind quite a lot.