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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The unveiling of Safaricom’s e-commerce platform Masoko will kick off intense competition in the nascent online business.
This is not only beneficial to the country’s online trading whose growth has not kept up with internet connectivity and formal retailing but also to online shoppers who stand to win big from price wars.
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