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Safaricom stirs up market with its Masoko e-commerce platform

Safaricom’s e-commerce platform Masoko. [Photo Courtesy]

The unveiling of Safaricom’s e-commerce platform Masoko will kick off intense competition in the nascent online business.

This is not only beneficial to the country’s online trading whose growth has not kept up with internet connectivity and formal retailing but also to online shoppers who stand to win big from price wars.

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