Brands pay me millions to be their human voice online

Eric Mwiti, an online support executive at Safaricom who also runs Eyedeas Digital, which manages social media platforms for businesses.

NAIROBI, KENYA: There is a growing circle of personalities on social media who have earned national notoriety. Eric Mwiti is definitely one of them. He, however, is better known as ‘ER’, the moniker he uses for his posts.

ER works at Safaricom as an online support executive, and has built a reputation for his quirky and hilarious responses on the company’s Facebook and Twitter pages.