French phone maker sets out Kenya strategy

In September last year, Wiko Global, a French smartphone manufacturing company, launched its products in Kenya, its first market in Africa. The company — whose offerings include Wiko Goa, Sunset, Fizz Getaway and its flagship product, Highway — is in plans to launch what it says will be the slimmest phone in the market. We spoke to John Miriti, Wiko’s country manager, on his firm’s plans to take on bigger players in the industry.

Kenya has seen an influx of mobile phone brands; how will Wiko stand out?