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Consumer goods maker, Unilever, is expanding its personal care segment in Kenya and the regional market as part of its global strategy to diversify its business.
The company, which has recently introduced two hair care brands in East Africa, is betting on improving economic growth in Kenya and the region to expand its market share. Globally, the Anglo-Dutch consumer goods manufacturer has been in the hair business through the Tresemme and Sunsilk products. In East Africa, it has introduced TCB and Motions hair products.
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