Social media and AI tools are reshaping hospitality industry

The Sayari All Day Dining Restaurant, that was officially opened on Friday 19/07/2024 at PrideInn Westlands Luxury Boutiqe Hotel. [James Wanzala, Standard]

In today's fast-evolving tourism and hospitality space, guest experiences begin long before check-in. They start with a single swipe, click, or scroll, sometimes months before a traveller even books their flight. The way we engage with guests has fundamentally shifted, and technology is leading that transformation.

From advanced booking engines and Customer Relationship Management software to dynamic pricing algorithms and predictive analytics, modern tools are allowing the industry to build smarter, more personalised, and more responsive marketing strategies. Hotel are no longer selling rooms; they are crafting experiences that speak directly to the needs and preferences of each guest.