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Influencing: Why monetising social media content is not easy

Samanta Kipury of Dentsu during the Launch of the Kenya Media Establishment Survey 2022 by IPSOS at the Serena Hotel on 5th July 2022 [File,Standard]

While the compelling question remains whether TikTok will ever pay Kenya's content creators, they continue to flood social platforms with hopes of a paying gig.

The relationship between brands and content creators has had a lot of friction, especially when it comes to actualising the vision of brands.

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