KTB ups efforts to get a larger share of global tourism market

Tourists disembark from the Oceania Cruise liner, Insignia at the Port of Mombasa. [File, Standard]

Kenya has intensified its marketing efforts to capture a larger share of its key source markets as it looks to consolidate its position in the global tourism market.

Kenya Tourism Board acting Chief Executive John Chirchir said the country is hosting various marketing forums and roadshows across Europe, Asia, and Africa, to promote Kenya as a preferred destination.