Tech-savvy youth bet on social media to spice up businesses

They use it to look up recommendations of what to buy or consume or in submitting consumer complaints.

To the casual observer, Njeri* (not her real name), can easily be mistaken for a smartphone addict. But to Njeri, who is in her early 20s, her smartphone serves as her business premise where she conducts virtually 90 per cent of her transactions.

“I buy clothes from suppliers who import them from Dubai, take photos of them on mannequins and share them on WhatsApp and Instagram,” she explains.