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Selling is both a science and an art form. I recently heard this while listening to a podcast on how to effectively sell. I am not proud to admit that sales are not my strong point.
My brain is wired more towards logic and, therefore, I mistakenly assume that if it makes sense to me, then it should make sense to everyone else listening. Not so. I recently got a crash course from a friend who is a great communications expert, which is fundamental to the selling process.
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