Balton CP Group's Gilad Millo makes farming 'cool'

You are part of the brains behind ‘Farming is Cool campaign championed by its ambassador Juliani. Tell us more...

Yes I am. For long, there has been a perception that farming is for old people, it’s dirty and boring, but the campaign aims to change that negative view. We want to create an agri-business revolution among the youth. That’s why we roped in Juliani.