StanChart in new drive to grow market share in Africa

Standard Chartered Bank has launched a drive to expand its presence in Africa. Dubbed Here for Africa, the new brand campaign will see the bank step up investment and leverage its footprint and international banking expertise to drive growth in Africa.

Contributing about 10 per cent of the Standard Chartered Group profitability, the African business supports over 1 million retail customers in Africa and over 25,000 commercial, corporate and institutional clients. The campaign has been launched barely four months since the Standard Chartered Group Chairman Sir John Peace visited Kenya during which he reiterated the Bank’s commitment to continue trading in Africa. Standard Chartered operates across in 38 African economies, 16 on a full-presence and 22 on a transactional basis.