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The pointwoman driving Kenya's tourism’s marketing plan

Just over two months ago, Jacinta Nzioka-Mbithi, 42, was appointed acting CEO of the Kenya Tourism Board (KTB).

KTB is not a run-of-the-mill parastatal. It is at the frontline of creating around 250,000 jobs, formally and informally, a year. And in 2011, its best year yet, it helped generate Sh90 billion-plus for the economy.

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