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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The first digital advertising firm in the country, Squad Digital, is a busy environment – an obvious point in any profit seeking venture.
Amongst its most celebrated solutions in the digital world is a predictive tool that advices brand managers how to respond to criticism or complaints on Twitter and get away with as little backlash on the brand as possible.
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