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Unilever responds to viral video of 'non-melting' bread spread

She then argues the product could be harmful as she endlessly adds more BlueBand to the water. "Let me show you what I just discovered…the Blue Band doesn't melt in hot water. What are we feeding on? What happens when it goes in the stomach? This is not safe," says the woman.

Unilever has issued a disclaimer on the product explaining why it is insoluble and has assured customers that the company is committed to maintaining the highest standards on its products.

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